What is an Information Flow Map?

An information flow map uses data to provide management with empirical information on the real structure and relationships in an organisation, and the flow of information in that organisation. The data shows whether a relationship between two or more nodes exists, and the value of that relationship. It can be weighted or have attributes associated with it, and show the direction of the flow. The results are then displayed graphically or in tabular format.

Specifically an information flow map can be used at the level of individuals, teams, departments or organisations to:

• Accelerate the flow of information and knowledge across functional and organisational boundaries by detecting and correcting information bottlenecks.
• Accelerate the flow of information and knowledge across functional and organisational boundaries by identifying where increased knowledge flow will have the most impact.
• Assess business operations by mapping communication and process integration following a restructure or reorganisation. 
• Assess business operations by plotting the path and time taken for a decision to propagate through an organisation. 
• Support collaboration by raising the awareness of the importance of informal networks.

How is Information Flow Mapping Done?

The broad generic process is as follows.

Determine the Unit of Analysis. This is arguably the most important step, as it determines how data is collected and which tools and analysis techniques should be employed.

Determine the Questions. A typical question statement is:

• Please identify up the people in your department you have passed documents or e-mails to in the last month. These may or may not be people you communicate with on a regular basis, but they must be part of your department.

Collect the Data. Typically a series of questions are asked using a survey technique. Data collection can also be done using data-mining techniques. For example intra-departmental e-mail traffic could be mined.

Import the Data into a Visualisation Tool. HolisTech® uses one or more of four propriety visualisation tools depending on the requirement. Each tool has specific uses and limitations.

Analyse the Data. In addition to the visualisation tools HolisTech® uses several analysis tools.

Act on the Data. Acting on the data is up to you! Please e-mail or ring us if you want to know more.